What do you want to achieve with this project?

Why, What for, Who, When and Where are the classic five questions that help in clarifying the ‘whys’ and ‘hows’ of the project.

Remember, the project should have a concrete aim and a series of objectives that will help you reach that aim. Make sure you know from the beginning what your end goal actually is.

Also, there are different needs that have to be addressed: social, institutional, and personal.

Social needs concern the community that we live in; it may, for example, be the host community of the festival (the municipality of Wacken for Wacken:Open:Air, for instance), or the young people in that community.

Institutional values and priorities are also important: why should the NGO and the festival go through this extra effort; what is their need in doing such a project, and what are they expecting to get out of it? Does the activity connect with the NGO's work? Is there a way to show the NGO’s work through an activity with the audience?

Personal motivations should also be thought about: Why should a young person coming to the festival be interested in what your project has to offer? Why should another individual volunteer to participate in your project giving their time, energy and expertise?

All these issues should be well-planned and agreed on by all project partners at the early stages.

Exercise: Both the festival and the NGO should be able to name at least one good reason why they want to do this project instantly, otherwise you should think about it again.

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