Who is your target group?

Is there a clearly defined target group for the project? Will you target anybody and everybody at the festival site? Do you particularly target certain individuals? For instance, if you are running a project on upcoming European Parliament Elections, you need to reach EU citizens that will be eligible for voting.

If you want to learn how to do an audience analysis, check out this case study of Scottish Edinburgh Festival:

This article of Eventbrite explains the difference between “hardcore fans” and regular visitors:

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